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The agency was founded in September 2013 by Igor Udalov who is known in the world fashion industry as founder of such agencies as PRESIDENT Model Management, FASHION Model Management and WORLD FASHION Models (WF models) which were among three biggest model agencies in Russia and which discovered quite a few TOP models with world famous names.


Besides Igor Udalov was a founder and president of the international TV channel about fashion – World Fashion Channel International.


Since 2012 Igor Udalov is president of the international holding World Style Group which includes international TV channels – STYLE TV and PUBLIC TV.

In December 2017 has become a shareholder and President of Moscow Fashion Week, which is traditionally held in Gostiny Dvor.

YES Models Management has partner relationship and successfully works with more than 50 international leading model agencies and holdings in the USA, Great Britain, Europe and Asia, such as IMG, WOMEN, VIVA, FORD, NEXT, ELITE, MARILYN and many others.


YES Models Management is a new project which does not have any analogues in Russia. The agency's work is based on technologies widely used in the world fashion industry.


Unlike other Russian model agencies, YES Models manages work and career s of models in the world fashion business in a professional way.


Our agency collaborates with top magazines, designers and production companies both in Russia as well as abroad.


One of our main goals is searching for new faces on the territory of Russia, Ukraine and Belorussia.


We assist local model agencies in work placement of models in the international fashion industry.


Today models of YES Models work in leading western model agencies, fashion houses, get contracts for shootings in international fashion campaigns. They become famous, popular and in-demand models.


We offer various forms of collaboration to our local partners and model agencies.


Option No. 1 is an agreement for long-term collaboration as “mother agency” and payment of an agreed commission for all works the model gets in YES Models and other foreign agencies.


Option No. 2 is applied in case when a model becomes fully employed by YES Models and we get all the rights and become her “mother agency”, we sign a commercial agreement with her local “mother agency” on special mutually beneficial conditions.


We are always happy to cooperate with you !

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